Search Engine Optimization (SEO) describes techniques that are used by webmasters to improve their website’s visibility in search engines. SEO is usually divided into onpage and offpage SEO. The former dealing with factors that can be directly be influenced by the webmaster on the domain or website that is optimized (e.g. the title or url) and the latter dealing with factors on other websites (e.g. links).
Search engine algorithms have become sophisticated over the years and some changes can have great impact on a website’s visibility in the search engines. Most SEO tools assist the webmaster in this regard by analyzing the contents of the website and relevant ranking factors to propose improvements to influence a website’s rankings in the search engines.
Link – http://www.ghacks.net/2009/12/27/microsoft-search-engine-optimization-toolkit/
