All posts tagged Search

Yahoo! and Microsoft to Implement Search Alliance

by admin on February 19, 2010 in Uncategorised with Comments Off on Yahoo! and Microsoft to Implement Search Alliance

Microsoft (Nasdaq “MSFT”) and Yahoo! (Nasdaq “YHOO”) announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.

Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies’ premium search advertisers globally. Once the transition is completed, the companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries.

Link – http://www.microsoft.com/presspass/press/2010/feb10/02-18searchalliancepr.mspx

Microsoft Search Engine Optimization Toolkit

by admin on December 29, 2009 in Uncategorised with Comments Off on Microsoft Search Engine Optimization Toolkit

Search Engine Optimization (SEO) describes techniques that are used by webmasters to improve their website’s visibility in search engines. SEO is usually divided into onpage and offpage SEO. The former dealing with factors that can be directly be influenced by the webmaster on the domain or website that is optimized (e.g. the title or url) and the latter dealing with factors on other websites (e.g. links).

Search engine algorithms have become sophisticated over the years and some changes can have great impact on a website’s visibility in the search engines. Most SEO tools assist the webmaster in this regard by analyzing the contents of the website and relevant ranking factors to propose improvements to influence a website’s rankings in the search engines.

Link – http://www.ghacks.net/2009/12/27/microsoft-search-engine-optimization-toolkit/