{"id":1690,"date":"2009-02-18T08:04:33","date_gmt":"2009-02-18T08:04:33","guid":{"rendered":"\/blogs\/news\/archive\/2009\/02\/18\/there-s-a-reason-for-windows-7-s-name.aspx"},"modified":"2009-02-18T08:04:33","modified_gmt":"2009-02-18T08:04:33","slug":"there-s-a-reason-for-windows-7-s-name-2","status":"publish","type":"post","link":"https:\/\/plexuk.co.uk\/?p=1690","title":{"rendered":"There&#8217;s a Reason for Windows 7&#8217;s Name"},"content":{"rendered":"<p>Microsoft&#8217;s &#8220;<a href=\"http:\/\/www.microsoft-watch.com\/content\/marketing\/windows_life_without_walls.html\">Windows. Life Without Walls<\/a>&#8221; marketing campaign shifts focus away from any particular <a href=\"http:\/\/www.microsoft-watch.com\/content\/windows_7\/theres_a_reason_for_windows_7s_name.html?kc=MWRSS02129TX1K0000535#\">operating system<\/a> back to master brand\u2014uberbrand, if you like\u2014Windows. In past branding talks with Microsoft executives, Windows was emphasized as being a hugely recognizable brand. It&#8217;s a reason, perhaps the only one, that &#8220;Windows&#8221; precedes so many Live services or that Windows Live replaced so many MSN products and services. <\/p>\n<p>But Microsoft has a problem with bloggers, competitors, critics, enthusiasts and journalists. The majority tend to use shorthand. Windows gets dropped from XP or Vista. The brand impact diminishes. Vista isn&#8217;t the same as Windows Vista. <\/p>\n<p>Full Article &#8211; <a title=\"http:\/\/www.microsoft-watch.com\/content\/windows_7\/theres_a_reason_for_windows_7s_name.html?kc=MWRSS02129TX1K0000535\" href=\"http:\/\/www.microsoft-watch.com\/content\/windows_7\/theres_a_reason_for_windows_7s_name.html?kc=MWRSS02129TX1K0000535\">http:\/\/www.microsoft-watch.com\/content\/windows_7\/theres_a_reason_for_windows_7s_name.html?kc=MWRSS02129TX1K0000535<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft&#8217;s &#8220;Windows. Life Without Walls&#8221; marketing campaign shifts focus away from any particular operating system back to master brand\u2014uberbrand, if you like\u2014Windows. In past branding talks with Microsoft executives, Windows was emphasized as being a hugely recognizable brand. It&#8217;s a reason, perhaps the only one, that &#8220;Windows&#8221; precedes so many Live services or that Windows [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[338],"class_list":["post-1690","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-uncategorized"],"_links":{"self":[{"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1690"}],"version-history":[{"count":0,"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1690\/revisions"}],"wp:attachment":[{"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plexuk.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}