How many times have you seen a movie trailer and forgotten the name of it the next day? You go online to search for it but you can’t seem to find the movie with “what’s-his-name†in it anywhere but you can picture the actor in your head. A study conducted by Microsoft Research shows that consumers can process results with images 20% faster than text only results. So it’s clear that images play a big part in helping consumer’s with a variety of search activities.
