Microsoft spells out Windows 7 activation nags, limits

February 24, 2009 (Computerworld) Microsoft Corp. will turn Windows 7’s background picture black and put up persistent notices on the screen if users don’t activate the new operating system, a company manager said yesterday.

The Windows 7 beta, the public preview Microsoft launched Jan. 10 but has since stopped offering, exhibits much of the same behavior as Windows Vista if it is not activated within 30 days, said Alex Kochis, senior product manager for Microsoft’s Windows Genuine Advantage (WGA) program.

“If you do not activate the software within the grace period, you will receive persistent notifications, including a message from the system tray every 60 minutes that reminds you to ‘Activate Windows Now,’ ” said Kochis in a long entry to the WGA blog. Also on-screen, he said, is a permanent notice that the copy of Windows is “non-genuine,” Microsoft’s term for pirated or not-yet-activated versions of the operating system; a similar message appears whenever the user launches the Control Panel, which houses Windows’ settings and options.

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