REDMOND, Wash. — June 17, 2008 — Microsoft Corp. today announced the acquisition of Navic Networks, a leading provider of television advertising solutions. Navic’s technologies include sophisticated campaign management tools that use relevant data to optimize the delivery and placement of targeted interactive television media and through Admira provide a unified ad network for targeting audiences across television advertising inventory. With the addition of Navic solutions, Microsoft’s comprehensive advertising platform will be able to facilitate enhanced digital advertising across online and offline environments.
Full Article – http://www.microsoft.com/presspass/press/2008/jun08/06-17TVAdSolutionsPR.mspx?rss_fdn=Press%20Releases
